Dating apps are no longer just for the younger crowd. Apparently the creators of these apps have decided to tap into the many 35+ year old daters out there who are more established in their careers, motivated to find people for dating and more—and have the money and willingness to pay for the right services.
A number of these apps did not allow or actively discouraged “older” daters to join when they launched a few years back. However now that they have becomes well-established and have many users, they are tapping into this more lucrative group. Some started a waiting list of daters in this demographic and when the pool had grown large enough to increase their chances of satisfaction—they were allowed to purchase memberships, which they are happily doing. Membership fees are where dating site owners get most of their revenue, so the addition of these older single is just good business.
These memberships come with added features, like being able to seek matches when travelling and therefore outside of the standard “100” miles allowed on most apps. Over time, new features have been added that young daters usually resist, but older daters are happy to belly up to the bard for.
It’s working well and many apps are reporting a strong share of paid members using additional features—and a much stronger bottom line for the company because of it.
If you are an older dater and want more than the basic free service, and are willing to pay for it—these apps have a lot to offer. The number of users are strong and they are a willing group, often doing more than “just looking.” Want someone to cuddle with in the long, dark season ahead? Sign up for an app and consider which services would enhance your experiences and increase your odds. Then go for it.
